🔥 CORE MESSAGE

Every Monday and Tuesday, 12 young musicians gather to learn, rehearse, and perform.

Their growth, discipline, and music directly rescue 12 children from one of the most broken places on earth — Hell’s Inn, Belém.

This is not a class. It’s a rescue mission in disguise.

🧱 CAMPAIGN STRUCTURE

🎓 Local Goal:

• Fill 12 Rockville student spots (6 on Monday, 6 on Tuesday)
• Rehearse quarterly for public concerts
• Train in instrument, mission mindset, and performance
• Use Rocksmith method + Gospel lens

🌍 Global Goal:

• Raise $135/month for each of 12 children = $1,620/month
• Sponsors cover:
  • School ($60)
  • Food Basket ($20)
  • Music Program ($20)
  • Shelter ($35)
• Annual goal: 12 children rescued, restored, retained

💬 SLOGANS

• 12 Play Here. 12 Are Rescued There.
• Every Note is a Rescue.
• One Band. One Mission. One Child at a Time.
• One Band. One Mission. Twelve Lives Changed.
• From Rockville to Hell’s Inn. One Chord at a Time.
• Your Practice is Their Rescue.

📆 TIMELINE

Month	Action
August	Finalize roster of 12 Rockville students (audition or invite)
September	Begin lessons. Send intro videos to Brazil. Launch donor portal
October	1st concert. Present all 12 Brazilian kids. Pitch 12 sponsor slots
November	Monthly updates + thank-you videos from students
January	2nd concert. Highlight impact + testimonies
April	3rd concert. Start recruiting next 12 for next year
June	4th concert. 12 kids fully funded. Celebrate full cycle

🎯 TARGET OUTCOMES

Area	KPI
Local Students	12 filled seats (6 Mon + 6 Tue)
Concerts	4 per year, 1 per quarter
Sponsors	12 people/groups at $135/mo
Video Content	1 video per concert, 12 student stories, 12 sponsor thank-yous
Child Rescue	12 full sponsorships per year (ongoing renewal)

🛠 TOOLS & TACTICS

FOR STUDENT RECRUITMENT

• Audition posters: “Only 12 Will Make the Band”
• Instagram reels: Practice clips + testimonials
• Parent email pitch: “Music with Purpose”
• Church booth: Live Rocksmith demo + sign-up form

FOR SPONSOR RECRUITMENT

• “Adopt-a-Rescue” board with 12 Brazilian children
• Monthly sponsor story videos
• Tax-deductible receipt + digital badge (“I Sponsor a Rockstar”)
• Quarterly email reports + child updates

FOR DONOR ENGAGEMENT

• Canva dashboard of progress: “10 of 12 Rescued!”
• Digital “Thank You” cards from Rockville students
• Short video: “This is What 12 Kids Sounds Like” (concert montage)

🧩 NEXT STEPS

1. Design branded visual identity for 12×12 Campaign (logo, slide deck, shirts)
2. Build an onboarding kit for both students and sponsors
3. Launch digital campaign on Instagram + Church community
4. Create monthly report template for donor transparency